Tanjerine Studios: Get After Fit
Summer 2024 Fashion CampaignArt Direction, Photography, Copywriting, Logo Design, Book Design
Art Direction
Working with Tanjerine Studios, my objective was to set the scene for their summer sports line: Get After Fit. Designed for tennis and beyond, this shoot was fun, fresh, and designed for those on the move.
Photography
My foremost aim as a photographer was to emphasize the movement and energy of the clothing line, shooting primarily at a low angle with dynamic, active posing.
The Brand Book
Creating this book, my aim was to truly let the clothing be the star of the show. The opening prose—written by me—frames the shoot and sets the stage for the featured pieces.
Logo Design Designing the logo, I aimed to balance the playful vibe of the clothing with a clean, black, design.