Crazy Bowls & Wraps
Summer 2024 Internship Animation, Art Direction, Copywriting, Graphic Design, Photography
Social Content Rebrand
Founded in 1994 with over 15 locations, Crazy Bowls & Wraps is a St. Louis staple. But while the company grew and evolved, it was time for their brand to grow too. As a creative intern for Crazy Bowls, I spent the summer pitching and creating content for their social and email audiences, refreshing the visual identity to reflect the
nutritious, fun food they offered. Introducing graphic shapes and retro imagery, I stayed true to the restaurants’ memorable color scheme and character, while still giving it the glow up it deserved.
Go For the Gold
The Paris Games were the talk of this summer, and a great opportunity for Crazy Bowls to engage with the St. Louis athletic community. I proposed that Crazy Bowls adopt the saying “Go for the Gold”—a riff on their classic slogan “Go for the Good.”
The Gold Bowl
To raise engagement and brand loyalty during the Olympic season, I created animations for followers to vote for their favorite bowls.
Make A Splash
St. Louis is hot! Especially in summer, everyone’s looking for that perfect drink to cool off. Since Crazy Bowls offers house-made fresh juices and teas, I pitched we “make a splash” on social media, showing off our most popular drinks with bright blue goggles for that extra cool factor.
Monday Night $5 After 5PM
Crazy Bowls’ best deal had a problem: no one knew about it! Called many different names over the years, the Monday discount was not clear, even to the company’s most devoted customers. So in turn, I created a suite of direct graphics that brought people into stores each Monday.
Table Seating Numbers
The in-store experience needed to be just as crazy as the food! That’s why I designed some eye-catching seating cards for the restaurant locations.