ABOUTEach Fourth of July, Nathan’s Hot Dog Eating Contest is a world-wide sensation. A Coney Island staple, Nathan’s is an iconic brand with an iconic day to promote. These animated billboards and graphics showcase all the fun of the Fourth, and show that watching is only half the fun—you’ll want to eat one too.

ROLEArt Direction, Motion Graphics, Photography

YEAR2025

A SPIN ON A CLASSIC LOGO
Honoring the classic Nathan’s brand, I simplified the original logo for legibility and clarity, while still maintaining the iconic script typeface. The spinning movement featured in the campaign’s identity is inspired by human sign-spinners.

CHOPPY (& CHOMPY) STOP-MOTIONS To continue pushing a modern-classic feel, I created stop-motion animations that felt both fresh and retro. The clear, choppy cuts between frames creates a lively, upbeat energy. And working with bold colors and typography that pops, the content makes a statement, whether it’s viewed on a billboard or a phone.